A new wave of gyms is taking marketshare from those more well established gyms that we are known to hearing from. In the United Kingdom, smaller gyms are taking over the industry. LA Fitness, no relation to the LA Fitness of the United States has is being destroyed in the UK by budget gyms. In fact, Pure Gym has bought LA Fitness. New gyms like Pure, PayasUgym, and TheGym are taking over the industry.
The old model was getting long term contracts at a high rate. With so many gyms now under cutting the competition with short month to month terms at fewer dollars for months, they are now taking everyones business. For more on this interesting article, check it out on businessinsider.com.